A major area of concern is reputation. Cross-border shoppers seek out specific products rather than particular online merchants, but they want to do business with companies that they trust will provide smooth transactions and delivery of authentic goods.
Consumers seek good deals around the globe. Their biggest concerns and poorest experiences involve logistics, such as receiving the item ordered in a timely and cost- effective manner.
Cross-border shoppers prefer multi-brand retailers and online marketplaces. As a result of their concerns, cross-border shoppers prefer to purchase from well- known major multi-brand retailers and global online marketplaces.
Shipping-related concerns are paramount when considering cross-border purchases. Consumers have a variety of concerns with cross-border purchases, regardless of whether or not they’ve actually experienced them firsthand, ranging from shipping cost to transaction fraud.
Many cross-border shipping issues are based on experience. Long delivery times and high shipping costs are the two main problems that shoppers have experienced when making cross-border purchases
Duties and taxes curb cross-border activity. While shipping cost and delivery time are top of mind with shoppers, duties and taxes are also a factor.
Besides the above issues, other areas of concerns and problems include –
- Fake and or inferior products,
- Inability to return an item without added cost or hassles,
- Damaged products,
- Transportation security threat,
- Shipping reliability
- High cost of Duties / Taxes,
- Customs delays and
- Securities issues with my personal and payment information.
While global shoppers may generally behave in similar ways, there are also clear differences among and within regions. However, realizing cross –border e-commerce is the latest online shopping trend affecting the world economy, countries should take initiative to resolve these issues.