According to some reports on ‘online shopping – latest trends’, India tops the list for the greatest share of Internet traffic happening on smartphones. Further, online shoppers in India have a greater share transacting on smartphones even more than china.
This high growth is based on the rising internet population – over 300 million middle class population and increasing mobile penetration. For many young Indians, online shopping has become their primary way to shop throughout their lives.
In 2014, India had added about 63 million new Internet users to take the total to 232 million, 37 percent year-on-year growth. And this made India the world’s third-largest Internet market by users. China and the U.S. are the top two.
India’s smartphone boom is all set to rapidly increase the number of people with Internet access. And the number of Indians with Internet access will double to over 500 million by 2020, as per some estimates.
The term ‘leapfrogging’ is often used to describe the growing use of mobile Internet in India, and nothing illustrates leapfrogging more clearly than the fact that India is now the most ‘mobilised’ country in the world when it comes to e-commerce.
Taken as a whole, mobile-commerce as a percent of the total e-commerce value is highest in India, around the world, topping 40 percent. China comes second, at around 35 percent, while the UK, France and Brazil follow at around 20 percent. The USA sees just about 15 percent of the value of e-commerce transactions happen on mobile.