Shopping on-line using a smartphone has become a popular trend in recent years in many countries. Some domestic E-commerce giants even predict that more people would prefer to use mobile phones and tablets to visit online stores than use a computer in the near future.
The rapid development of mobile e-commerce could create new exciting opportunities for companies in this sector.
Today, around 70-percent of Chinese consumers have purchased a product or service through their smart phones at least once, according to some sources tracking e-commerce trends in China.
E-commerce companies would have fierce competition on mobile platforms. As customers start to use more wireless electronic devices as opposed to computers to buy things online, this creates an opportunity for businesses to expand globally. The mobile commerce boom also generates lots of opportunities of merging online services with offline real-life experiences.
Since the launch of mobile apps, traffic from wireless electronic devices has grown steeply. It is said, over 40-percent of purchases from online retail stores in 2014 were made via wireless electronic devices. Sales from the mobile platform have grown almost 7 times in the past three years, according to some reports.
In addition to mobile e-commerce, the practice of merging online services with offline real-life experiences has also seen as key to business success to many online retailers.
Implementing ‘online-to-offline’ commerce solutions where the customers are given a hands-on experience of certain items before they make purchases has become increasingly popular with the number of orders doubling rapidly.
It looks the mobile e-commerce could create wonders in the future. Let’s wait and watch!