With the festive season around the corner, there has been a ‘significant rise’ in online searches relating to ‘online shopping’ in India since the last month.
Among Indian cities, Surat in Gujarat is leading search queries, followed by Bangalore, Noida, Coimbatore, Bhubaneshwar, Gurgaon, and Ludhiana.
The Internet is increasingly becoming the preferred source of research and a prelude to their online shopping for Indians.
According to the search trends on Google, technology gadgets, especially mobile phones, are the most sought after choice for gifting options by individuals. This trend has been fuelled also because of several launches by mobile phone makers ahead of the festive season.
Watches are the second choice for gifting, according to the Google’s search trends. This is followed by televisions and cameras. Searches for gold have also have surged enormously.
And clothing, which remained a popular search query round the year, stood low compared to gadget specific searches, Google said.
And the online retailers are fully geared up and they are leaving no stone unturned in their hope of influencing and attracting more consumers.
So what are you waiting for? Start search for some innovative gift items for your near n dear ones and shop some exclusive item for your ‘Real Friend’. Got it?