Technological contribution to the field of E-commerce has been tremendous. And technology has been stretching further beyond our imagination. The latest technology being ‘Visual Commerce’ and ‘Visual Commerce Market
E-commerce will become more visual. In the future, the customer journey can begin with an image-based search. More recently, visual commerce has been used to discuss innovative approaches to visual merchandising by companies such as Amazon.com and L’Oreal.
It’s a unique technological solution that introduces the concept of Visual Commerce to bridge the gap between the online and offline retail, providing the real feel of offline shopping to the families while they shop online from their home. This technology allows the shoppers to walk-through any store and shop while sitting at your home.
The Visual Commerce Engine, is a virtual tour, virtual reality, virtual shop and virtual store technology based system. This can be integrated with any E-commerce system to enable visual commerce and virtual 360 shopping. It’s an augmented reality commerce solution for offline retailers.
This technology provides great opportunity to large offline retailers to add more sales through both offline and online as well.
Any retail store can now reach millions of customers across the globe. Similarly customers get the option of browsing through stores, enquiring about products directly with the store, rate individual stores, share comments and engage with their favorite retailers.
Visual Commerce is a revolution in the way that E-Commerce websites display and sell products online. With the advent of new and innovative technologies, the future of e-commerce is quite unpredictable. We can expect more and more exciting features in the future.