While Microsoft Windows remains a critical player in the enterprise, it’s now joined by a variety of tablet and smartphone OSes like Apple’s iOS and Google’s Android. At the same time, the browser war is more competitive and contested than ever, with Microsoft’s Internet Explorer (IE), Google’s Chrome, Mozilla’s Firefox, and Apple’s Safari all staking out claims for relevance and usage.
The strength of Internet Explorer can be attributed to it being the default browser on most work issued PCs. Yet with the increasing popularity of alternate devices like smartphones and tablets, it seems like Microsoft will only continue to suffer as “bring your own device (BYOD)” practices grow.
With BYO and information workers’ use of tablets and smartphones on the rise, this era of diversity only stands to grow richer in the near future.
It’s in Microsoft’s best interest to pay that much more attention to the company’s mobile strategy if it wants to stay competitive amongst browsers like, Chrome and Firefox.
If only Windows phones and tablets were as popular as the company’s competitors are, then Microsoft would be dominant in the workplace.
This is because using Internet Explorer makes it more likely that companies will use other Microsoft technologies. But if other browsers, driven by mobile, get a foothold, that lock will loosen. Companies will be more likely to consider using Google Apps and Google Docs instead of Microsoft Office, for example.
As part of its continued quest to be more open and accessible, Microsoft is working on for the next version of Internet Explorer.