Do we need to know more? Since I am reasonably active on the Social Networks I got a chance to take a glance at the profession of some of my friends and colleagues. I was quite surprised to see, many of them are in the field of marketing and that too Digital Marketing. The change over or the transition from the traditional marketing to Digital Marketing is still going on. In fact, the study about the areas where Digital marketing can be extended to and how to make the Digital Marketing most effective are still going on. Under these circumstances, it is felt quite appropriate to discuss little more in detail about Digital Marketing, specially for those who are new to this field.
Traditional Marketing: As we all know, Marketing is a process by which a product or service is introduced and promoted to potential customers. It includes market research and advertising also. We have also seen, how important is marketing for a business? The heart of your business success lies in its marketing. Most aspects of your business depend on successful marketing. Thus, Marketing is the core of your Business Success.
What is a Marketing Mix? Why do we need that for? Marketing mix is a significant tool for creating the right marketing strategy and its implementation through effective tactics. The assessment of the roles of your product, promotion, price, and place, all play a vital part in your overall marketing approach. and this type of marketing is known as ‘Traditional Marketing’.
What is Digital Marketing? With the invention of Internet and Mobile phone revolution, the concept of traditional business and business strategy all changed. A new concept of business strategy making use of all available means took shape. Digital marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or for a digital brand building. Thus the traditional Marketing has given way to Digital marketing. The digital technology also supported the new system.
Digital Marketing is a broad term that describes a set of marketing processes that encapsulates all available digital channels to promote a product or service or to build a digital brand. The channels that are used for Digital Marketing include: Websites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click (PPC) campaigns, Web TV, SMS, billboards and anything else with a digital foundation.
Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.
The major channels of Internet Marketing are: Websites, Search Engine marketing (SEM), Pay per Click (PPC) and Paid Search Advertising (PSA), Social Media marketing (SMM), Content Marketing, Email Marketing, Mobile marketing, Banner advertising and …?
The Key Factors of Digital Marketing:
Marketing and Brand Strategy: Discover who you are and why you are better or different, then define a path to success. It seems like a simple question, but think about it—does your brand accurately reflect your identity, your mission, your culture, your personality? We take a collaborative approach to brand and marketing strategy that discovers who you are, defines what you’ll say, designs what you’ll look like and how you’ll act. You must consider your objectives, operating model, environment and customer relationships, then identify and prioritize critical initiatives, establish a plan and evaluate success.
Web Design and Development: Extend your brand online through websites that are fast, functional, friendly and optimized. In a world where you’re no longer found through a 10-pound tome delivered to doorstep, you’ll need a strong digital presence to be successful. We’ll optimize your website and landing pages for both usability and search engines – your unique vision to life through design, development, testing and publishing, making your site the first step toward customer conversion. And You have a user-friendly mobile experience with apps or responsive design.
Brand Development and Design: In today’s increasingly competitive, technologically-driven world, growing your brand requires embracing change and transforming how you market. Look, speak and act your brand uniquely and consistently throughout your organization. A brand should reflect your culture and personality. Brand identity standards should establish the parameters for consistent use of identity and tone and manner, but should be flexible enough to allow for local customization. your team should have a lot of experience creating great brands and helping to manage internal and external communications for national brand systems.
Social Media: Learn where your customers hang out, what’s on their minds and how to engage them. A strong campaign is integrated across all the media your audience consumes, and now, more than ever, that includes social media. Use social media to get to know your customers. Learn where they like to hang out, what they’re talking about and what they’re saying about you. Then use that intelligence to generate creative, strategic content to spur conversation, remediate customer issues and spotlight brand advocates.
Advertising and Promotion: Build awareness and drive response with strategic creative and relevant key appeals. The fastest way to a customer’s heart is through their eyes. Or ears. Or Facebook Timeline. We bring ideas that balance what you want to say with what the customer wants to hear. Then, you turn those ideas into an integrated campaign capable of covering TV, print, radio, outdoor, Web, social media or any other media that would engage your customers and not break the bank.
Customer Relationship Management: Get to know your customers and keep them connected with every point of contact. Numbers tell a story. We plot your customer touchpoints by combining transactional and behavioral data with profile information. Then, You identify opportunities for better engagement through search, digital, mobile, email, social and direct targeted marketing. Whatever your objectives are, have the tools to help achieve them.
Integrated Media Planning and Buying: Find and be found by prospects, customers and stakeholders across all channels. Our in-house media team has experience in every media discipline. Plus, we make sure they are armed with the analytic tools they need to do their job. They work together to build and execute effective plans that include digital, direct, email, social and traditional media. When you place your media, it’s never just a shot in the dark, you always have an objective in mind. Whether it’s to increase sales, click-throughs, phone calls or likes, you know the name of the game is performance. The fun part is when you get a report with the numbers to prove it.
Digital Marketing Analytics: Be found first when your customers and prospects are in the market for your services. Everything you do online should be integrated, coordinated and sophisticated. Are you putting the right message in front of the right segment at the right time? What is your cost per lead? Are the destination pages pleasant and goal-oriented? You believe that everything should work together, from the keywords that you choose for search engine optimization to who and how you target display ads and the pages you send them to. And once the campaign starts going, you go way beyond standard reporting metrics to deliver true analytical insights that are actionable. And you are transparent, strategic and focused on driving excellent results.
If we concentrate on these ‘Key Factors’ , we can do a better Digital Marketing as compared to others.