About this article, as some of you are aware, I have a website named: https://onlineworld-glan.com , a site where you get to know everything about the powerful Online World! It’s a blogging site on many interesting topics. As we know, the present Powerful Online World has great impact on our life style. And to me its maximum impact is in the field of Communication. By the virtue of its importance, today Communication is the most powerful tool to success. The world of Communication is so big a topic, it is very difficult to explain everything about Communication. However, this article is a brief summary of facts.
Powerful Online World
The emerging Powerful Online World with technology stretching beyond our imagination, mobile revolution and the internet connectivity penetrating deep inside the urban and rural areas, have changed the world into a high-tech world, a Powerful Online World, which has changed our life style altogether.
There are no areas where the Powerful Online World hasn’t created its impact. The boundaries are so wide that you cannot think of. The areas are in the field of Communication, E-commerce and Cross Border E-commerce, Online Shopping, Online Education/ Online Universities, Tele-medicine/ Health Services, Online Language Translation, Social Networks, Technology changing the way we travel, Data storage / transfer by uploading / down loading, Online Banking / Mobile Banking, Digital Economy, Media coverage at lightning speed and …?
Out of all the areas that are mentioned above, which one do you think is the most powerful without which the whole world cannot survive? Any guess? Well it is the Power of Communication. Can you ever think of a world without Communication? It is the Power of Communication that rules the world. In other words, Communication is the most powerful tool to success. Now, before going further, let us explore the word ‘Communication’ and learn everything about Communication.
What is Communication?
While doing research, we find many definitions for the word ‘communication’. In many ways, Communication is simply an act of transferring information from one point to another point – in other words, from the point origin to the point of destination. Communication happens between the sender and the recipient.
Although this is a simple definition, when we think about how do we communicate, the subject becomes a lot more complex. There are various categories of communication and more than one may occur at any time.
Various Categories of communication are:
- Verbal Communication: face-to-face, telephone, radio or television and other media.
- Non-Verbal Communication: body language, gestures, how we dress or act – even our scent.
- Written Communication: letters, e-mails, books, magazines, the Internet or via other media.
- Visual Communication: graphs and charts, maps, logos and other visual communication like TV.
The desired result or goal of any communication process is understanding. Let us understand them.
Verbal communication refers to the form of communication in which message is transmitted verbally. Communication is done by word of mouth and some writing. Objective of every communication is to have people understand what we are trying to convey. In verbal communication, remember the acronym KISS (keep it short and simple).
When we talk to others, we assume that others understand everything what we are saying because we know what we are saying. But this is not the case. Usually people bring their own attitude, perception, emotions and thoughts about the topic and hence creates barrier in delivering the right meaning.
So, in order to deliver the right message, you must put yourself on the other side of the table and think from your receiver’s point of view. Would he/ she understand your message? How it would sound on the other side of the table, to the listeners?
Verbal Communication can be further divided into:
Oral Communication: In oral communication, spoken words are used. It includes face-to-face conversations, speech, telephonic conversation, radio, voice over internet. In oral communication, communication is influenced by the pitch, volume, speed and clarity of speaking.
Advantages of Oral communication are: It brings quick feedback. In a face-to-face conversation, by reading facial expression and body language one can guess whether he/she should trust what’s being said or not.
Disadvantage of oral communication: In face-to-face discussion, user is unable to deeply think about what he is delivering, so this can be counted as an effective communication.
Written Communication: In written communication, written signs or symbols are used to communicate. A written message may be printed or hand written. In written communication, message can be transmitted via email, letter, report, memo etc. Message, in written communication, is influenced by the vocabulary & grammar used, the writing style, precision and clarity of the language used.
Written Communication is most common form of communication being used in business. So, it is considered core among business skills.
Memos, reports, bulletins, job descriptions, employee manuals, and electronic mail are the types of written communication used for internal communication. And for communicating with external environment in writing, electronic mail, Internet Web sites, letters, proposals, telegrams, faxes, postcards, contracts, advertisements, brochures, and news releases are used.
Advantages of written communication includes: Messages can be edited and revised many time before it is actually sent. Written communication provide record for every message sent and can be saved for later study. A written message enables receiver to fully understand it and send appropriate feedback.
Disadvantages of written communication includes: Unlike oral communication, Written communication doesn’t bring instant feedback. It takes more time in composing a written message as compared to word-of-mouth and number of people struggles for their writing ability.
Nonverbal communication is the sending or receiving of wordless messages. We can say that communication other than oral and written, such as gesture, body language, posture, tone of voice or facial expressions, is called nonverbal communication. Nonverbal communication is all about the body language of speaker.
Nonverbal communication helps receiver in interpreting the message he/ she received. Often, nonverbal signals reflect the situation more accurately than verbal messages. Sometimes nonverbal response contradicts verbal communication and hence affect the effectiveness of message.
Nonverbal communication has the following three elements:
Appearance: Speaker: clothing, hairstyle, neatness, use of cosmetics. Surrounding: room size, lighting, decorations, furnishings
Body Language: facial expressions, gestures, postures
Sounds: Voice Tone, Volume, Speech rate
Any image that is used to communicate an idea, whether it’s a sign, poster, drawing, photograph, or television advertisement, can be included in the field of visual communications. If you have a creative flare for visual media, you may be interested in pursuing an education and career in visual communications.
Types of visual Communication
Graphic Design: Graphic designers plan and create marketing materials that communicate visually.
Art Work: Artists work in many creative fields, such as advertising, public relations and set design.
Photography: Photographers tell stories with their pictures to capture and to record major events for future generations.
Multimedia: Professionals skilled in multimedia have solid knowledge and understanding of all forms of visual communication in order to produce cutting-edge communication pieces for a client or business.
Types of Communication Based on Purpose and Style
There are other types of communication based on style and purpose. there are two main types of communication and they both bears their own characteristics. They are:
In formal communication, certain rules, conventions and principles are followed while communicating message. Formal communication occurs in formal and official style. Usually professional settings, corporate meetings, conferences under goes in formal pattern.
In formal communication, use of slang and foul language is avoided and correct pronunciation is required. Authority lines are needed to be followed in formal communication.
Informal communication is done using channels that are in contrast with formal communication channels. It’s just a casual talk. It is established for societal affiliations of members in an organization and face-to-face discussions. It happens among friends and family. In informal communication use of slang words, foul language is not restricted. Usually. informal communication is done orally and using gestures.
Informal communication, unlike formal communication, doesn’t follow authority lines. In an organization, it helps in finding out staff grievances as people express more when talking informally. Remember, informal communication helps in building relationships.
If we go further deep to learn more about Communication, how Communication becomes the most powerful tool to success, we need to do a lot more studies to learn more about other aspects of communication. Business Communication is one among them.
Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. In business, communication is considered core among business, interpersonal skills and etiquette.
So, to make any business quite successful we must follow a very good Business communication system.
Further we also should know the art of good communication, how to develop good communication skills?
These topics shall be discussed in my coming articles.