What is Artificial Intelligence? And what is Artificial Intelligence Marketing?
According to Techopedia, Artificial intelligence is a branch of computer science that aims to create intelligent machines. It has become an essential part of the technology industry. The core problems of artificial intelligence include programming computers for certain traits such as: Knowledge, Reasoning, Problem solving, Perception, Learning, Planning, and Ability to manipulate and move objects.
Machines can often act and react like humans only if they have abundant information relating to the world. Artificial intelligence must have access to objects, categories, properties and relations between all of them to implement knowledge engineering. Initiating common sense, reasoning and problem-solving power in machines is a difficult and tedious task.
Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. The evolution of big data and advanced analytic solutions have made it possible for marketers to build a clearer picture of their target audiences than ever before; and in this hotbed of advancement lies artificial intelligence (AI) marketing.
Key Elements of Artificial Intelligence Marketing
There are a few key elements that make AI marketing as powerful as it is today.
Big Data: It refers to a marketer’s ability to aggregate and segment large sets of data with minimal manual work. Marketing teams can then use this data to ensure the right message is being delivered to the right person at the right time, via the channel of choice.
Machine Learning: Machine learning platforms come in handy when marketers try to make sense of this huge data repository. They can help identify trends or common occurrences and effectively predict common insights, responses, and reactions so marketers can understand the root cause and likelihood of certain actions repeating.
Powerful Solutions: Artificial intelligence marketing solutions truly understand the world in the same way a human would. This means that the platforms can identify insightful concepts and themes across huge data sets, incredibly fast. AI solutions also interpret emotion and communication like a human, which makes these platforms able to understand open form content like social media, natural language, and email responses.
Core Benefits of Artificial Intelligence Marketing
AI marketing has been gaining more attention among marketers because of the insights it provides.
More Intelligence searches: As advanced technology solutions grow smarter, it’s important to remember that audiences are becoming smarter as well. Thanks to social media and rapid-fire search engines (thanks Google!), people find what they are looking for faster than ever before. AI and big data solutions can actually analyze these search patterns and help marketers identify key areas where they should focus their efforts.
Smarter Ads: With a new abundance of data available, online ads can become smarter and more effective. AI solutions can dig deep into keyword searches, social profiles, and other online data for human-level outcomes.
Refined Content Delivery: With AI, marketers can now take data and targeting to a new level. Audience analytics can go past the typical demographics level, to understand people on an individual basis. Now, marketers can use AI to both identify potential clients or buyers, and deliver the ideal content that’s most relevant to them.
Relying on Bots: Customer service and retention is another area where AI will play an important role in the future. Soon, chat functions and other direct-to-consumer engagement avenues will be run by AI bots. Many companies can save employee time and expenditures with these tactics. AI bots also have access to an entire internet’s worth of data, information, and search histories, making them much more efficient than their human counterparts.
Continued Learning; AI is used not only to uncover once-hidden insights, but it can actually be taught and learn to incorporate previously uncovered insights into new campaigns, optimizing outreach to target only the most relevant users. Over time, these AI solutions will become even more intelligent, effectively eliminating waste, greatly increasing conversions, and promoting real-time decision-making.
Are you still thinking that artificial intelligence is tomorrow’s technology, not today’s? Well, the creative minds are already implementing innovative, artificial intelligence marketing solutions. Using advanced machine learning algorithms, we are building AI solutions that can take over most of the tedious and time-consuming tasks that marketers struggle to deal with.